In Search of TV

Michael Malone and John M. Higgins write:  "... Media-research firm Points North Group found that, among 1,000 Internet users, only 12% watch an entire TV program online at least three to four times a week. Furthermore, it seems a lack of interest, not a lack of technology, will keep Internet TV from hitting the mainstream: Just 28% of Internet users expressed 'strong interest' in watching regular TV shows on their computer. 'For every consumer who showed strong interest in getting TV everywhere, there are two or three who currently have little or no interest at all,' states the report. 'The challenge is to grow this beyond a niche business.' ..."  Link:  Broadcasting & Cable.  Emphasis added.  What do they mean, only?  Broadcasters who've spent millions activating their new DTV transmitters would kill to have 12% of viewers watch those stations once a week, much less three or four times.  Heck, I'd be happy to have a tenth of that.  --Dennis