Robin Good writes: "... So, what should traditional radio stations do to safeguard their future? 1. Embrace convergence is the answer. 2. Focus on uniqueness and thematic content is the solution. 3. Retain radio characterizing strengths while combining and enhancing them with the power of new media technologies is the strategy. ΒΆ Radio as we know, has indeed some unique characteristics, and some of them, combined with the opportunities offered by the web and new media, can permit the creation of an altogether new form of radio, which spans the airwaves and the fiber while bringing into people media devices quality programming that can't be gotten anywhere else. ..." Link: Robin Good weblog. Long, thoughtful piece. --Dennis
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Very good article by Robin - I completely agree with him on live content as a key strength for radio when so much audio content is available almost everywhere on-demand. That's why I launched a live music webcast listings guide back in June!
Colin Donald
Editor
Live Net Music
www.livenetmusic.com
Posted by: Colin Donald | Monday, 07 November 2005 at 13:15