Fred Wilson writes: "I have seen the future of media and it looks like this: • Mashed Up Blog Posts at tech.memeorandum • Mashed Up Funny Videos at delicious • Mashed Up Playlists at webjay ¶ Here is the future of media: 1 - Microchunk it - Reduce the content to its simplest form. Thanks Umair. 2 - Free it - Put it out there without walls around it or strings on it. Thanks Stewart. 3 - Syndicate it - Let anyone take it and run with it. Thanks Dave. 4 - Monetize it - Put the monetization and tracking systems into the microchunk. Thanks Feedburner. ¶ Leaving aside the rights issues, which I know are large, if I were a television executive right now, I'd take my content, microchunk it, put a couple calls to a video ad server in the middle of it, and let it go whereever it wants to go, safe in the knowledge that whenever the show is viewed, I'll get to run a couple 15 second spots in the middle of it (which I could change whenever I wanted to and which I could measure). ¶ This is where media is going and its not going to be stopped. ..." Link: A VC weblog.
For an example of microchunking, see what Amazon and Google are doing in, Want 'War and Peace' Online? How About 20 Pages at a Time? Link: New York Times.
I've now also linked to Wilson's follow-up post to this and two commentaries on it. --Dennis