It's always a good week when Terry Heaton posts a new essay. Here's his description of his latest: "Here is the latest essay in the ongoing series "TV News in a Postmodern World." The relationship between media source and reader/listener/viewer in the new media world is one of the most difficult concepts for contemporary media people to understand. That's because it's counterintuitive. In our one-way world, the audience is passive, while it is active and involved in the world of media 2.0. To be successful, therefore, we're going to need to find a way to trust those we've not had to trust in the past, and that won't be easy. That's because the roots of our lack of trust run very deep, and that's what this essay discusses. ..." Link: The POMO Blog.