Eyeing the economics of on-demand media

Diane Mermigas writes:  "... Larry Gerbrandt, senior vp and analyst at Nielsen Entertainment Reports, examines the early "Economics of On-Demand Programming" at this inflection point. Broadband access has reached critical mass and more than one-third of all U.S. households; more than 30 million iPods are in use; nearly all of the 74% of U.S. households with personal computers are Internet connected; and U.S. penetration of cell phones is above 76% -- which does not even account for the myriad portable video game, digital music and PDA devices. ..."  Link:  Hollywood Reporter.