Robin Good has a commentary on a long and interesting article, F*ck Big Media: Rolling Your Own Network, by Mark Pesce, an American lecturer in the Digital Media Programme at the Australian Film Television and Radio School. Pesce writes:
... Within a decade - and perhaps a lot sooner - the television networks will have been deprived of nearly all their pre-produced programming. Television will become a live medium - as it was in its beginning, so it will be in its old age. Sports, news and event programming (terror attacks and awards shows) will be the staples for broadcasting in the 21st century. Advertisers will love live television - because it's where the people are - but never again will a television broadcaster be able to dictate to you what you can watch and when you can watch it. Those days are already past - at the price of a small crime of copyright violation. ΒΆ All this means that as the Internet rises, broadcast television falls. That means cable as well as free-to-air broadcasters, because cable will also be competing against this Internet-based television. As more and more material becomes more consistently available to the TV viewer, the trend will be away from the circumscribed choices offered by the TV channel (five or five hundred channels, neither are very alluring when compared to the near-infinity of programming available over the Internet already) and toward the Internet. ...
Link: Robin Good weblog. --Dennis
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