The future of Radio music research

Mark Ramsey writes:  "... The fewer musical options you provide, the more important it is that those few options satisfy the lowest common denominator tastes for the majority of the time - and the more important music research becomes.  ¶  But the more musical options you provide listeners, the more they can self-program those options and the less important music research becomes. In fact, the leaner and meaner you make your playlist, the more resentment that playlist creates.  ¶  Think about it."  Link:  Radio Marketing Nexus.  Be sure to follow this link to read the set-up for these axioms.  --Dennis