Doug Sherrets writes: "... A hurdle Veoh must overcome is figuring out how to deliver relevant content to the relevant people. ... [A]lready people find it difficult to identify TV shows that are interesting because there are hundreds of channels. So what happens when you have 200 million videos? As I believe is the case with many high-potential online services today, much of the value will come with networks of friends who can recommend videos to their friends or identify which of their friends are in which videos. Drivers of the “democratization” of video content include inexpensive cameras and free video editing equipment, but all that content being created must be filtered to the right people, and a good way to do that is through networks of friends. Many of these emerging services are attempting to organically create those networks of friends, but that is a tall-task. ... [T]he real value in networks of friends comes when that friend network is so complete that it includes a significantly high percentage of one’s friends of friends. Without that network, the challenge of overcoming information overload facing long tail service providers becomes enormous; after all, how can you expect an individual user to wade through all of that content? Blog search engines work for blogs, but there might be a better way unique to videos. There is so much value to be had in linking content sharing and networks of friends that, in the long run, the services that survive will have to do it. The challenge is finding and linking with complete networks of friends. That said, who will do it, with whom and when? In some ways, it may not matter who does it first because the services with the complete networks of friends have the upper hand. ..." Link: Minority Rapport.