Face Off: Radio Contorts into New Shapes for the Future

Chris Parker writes:  "... Unfortunately this kind of audience shuffling is becoming par for the course. Prompted by Howard Stern's jump to Sirius (KISW is replacing him with area institution BJ Shea), Entercom's moves are just the latest in what could be a busy couple of years. The competition between traditional and on-demand media is getting fierce, and radio has finally awakened from its slumber. ...¶... '[Radio stations] are waking up to the need to do formats that have some kind of local presence and cut back on the spot loads. The question is how quickly they can turn it around. They've got as much time as it takes broadband devices to make it to the car to figure out how to have a product good enough that it will port over,' says iN3 radio consultant Robert Unmacht. 'There'll be a place for distinctive content. But if you're Jack #47?' ..."  Link:  The Stranger.  Thanks to Stephen Hill and Radio And Internet Newsletter. --Dennis