The CEA has provided household penetration figures for various consumer electronic items. These are available on tonight's edition of Mark Schubin's mostly weekly memo on digital television. Schubin writes: "... This next list is household penetration figures. They used to be based on a telephone survey, but, when more people said they had digital television than the number that had been manufactured, CEA extrapolated that figure from the dealer sales. CEA still says 85% of "DTV" is HDTV, and others says about half of HDTVs have any way of getting HDTV signals (via broadcast, cable, or satellite). Here are some of the CEA household penetration figures for the beginning of this year. I call your attention to the penetration figure for mobile phones; compare it to the extraordinary sales to dealers listed above. Penetration takes time:
- TV/radio/color TV 98%
- VCR 90%
- DVD 82%
- Stereo TV 76%
- Modems 75%
- Wireless [mobile] phone 73%
- Camcorder 55%
- Home theater sound 36%
- TV/VCR combo 35%
- DTH satellite 31%
- Monochrome TV 29%
- Projection TV 23%
- LCD TV 22%
- "DTV" 20%
- PVR 11% ..."
Can anyone clarify the penetration variance between Digital TV sets (HD monitors) and actual HDTV sets?
We have data on consumers who subscribe to an HD service via cable and DBS.
Industry estimates are all over the place.
Posted by: Lisa | Wednesday, 05 April 2006 at 12:53