NPR's New Platform

Heather Green of BusinessWeek interviewed Maria Thomas, VP & GM of NPR Online, in which she "... explains how National Public Radio's national podcasting effort is changing the business model at the public radio system. Last year, the national arm of public radio launched a podcast network that brings together podcasts of existing radio shows as well as original broadcasts from NPR and local stations. These podcasts were downloaded 9 million times between August and December and have attracted a sponsor, the Acura car brand. The ramifications, Thomas says, are many."    Link:  BusinessWeek Blogspotting.  The interview itself is available as a podcast [mp3,24 mins].  Wait, let me turn down the radio while I listen to this. ;-)  --Dennis