Reshaping of revenue at forefront of NATPE

Diane Mermigas writes:  "... evolving new business models are gradually redefining the value of content in the digital age: what distributors and consumers are willing to pay, what it costs to produce and how much revenue and profit is generated as compared to traditional ways of doing business.  ¶ 
There is a growing realization by content producers, distributors and buyers that they will able to generate more revenue across a spectrum of wireless digital broadband devices and platforms than has ever been possible in an advertising-dependent model.  ¶  That prospect hinges on two issues: the extent to which new on-demand sales is incremental rather than cannibalistic to existing content consumption and consumers' overall threshold for spending on new forms of media and entertainment. ..."  Link:  Hollywood Reporter.