I posted the first part of this on 11/5/05.
In this continuation, Fred Wilson writes: "... Free content without rules (DRM) is The Future of Media. The business model will be advertising and its coming, quickly. Where we are now is an interim step because nobody is yet willing to make the leap. But someone will soon and they will be rewarded for it with a advertising market that will compare with and possibly beat the size of the paid search market. ¶ But I have been saying this for a while now based mostly on gut instinct. Now we have some research to support my thesis. Yesterday MediaPost published an article about a consumer survey on these exact issues. ..." Link: A VC.
Also read a commentary on the first of these two articles by Mark Pincus. The future of media...looks just like the past but different. Link: Mark Pincus Blog.
And then read a commentary on both by Umair Haque. Media 2.0; Microchunks + Brands = Post-Branding. Link: Bubblegeneration. --Dennis