On Demand: Consumers Prefer Ads to VOD Fees

Wayne Friedman writes:  "New research suggests that consumers, almost three to one, would rather see commercials than pay a fee--$1.99 a download, the fee that has become the standard after a flurry of recent video-on-demand deals. The study comes from research companies, Points North Group and Horowitz Associates, who did a telephone survey of 800 people last November.  ¶  The question asked of respondents: 'If you missed your favorite TV show and wanted to watch it afterwards, would you pay $1.99 or have it free with commercials?' Overall, 62 percent said they would rather have commercials than pay $1.99. Seventeen percent said they would pay the download fee, and 21 percent were undecided. ..."  Link:  MediaDailyNews.