Congratulations, Rocketboom

Jeff Jarvis writes:  "... Advertisers constantly whine that they want to do something new, but when something new comes along, they freeze because they can’t fit the new thing into their definitions of old and safe.  ¶  And here we have in a microcosm the explanation of why media is so horribly out of sync today: The public is valuing new media much more than the old, but the advertisers still value the old. Most every newspaper and in many cases TV networks and magazines have much larger audiences online, but the revenue for their old media properties remains much higher because the advertisers and agencies still value the old and the safe. They want metrics. They want control. They want guarantees. This, in turn, makes big publishers and producers play it safe because they don’t want to mess with the cash cow. ..."  Link:  Buzz Machine.  The article is a commentary on Rocketboom's recent auction of it's advertising on eBay.  Rocketboom is a fun "news" program with an engaging personality.  It is the first online program to enable automatic syncing to Series 2 TiVos, which is how I receive it.  Pretty cool feature.  --Dennis