Consumers Call VOD 'Last Resort,' Prefer Free, Ad-Supported Options

Erik Sass writes:  "For all the hype surrounding video-on-demand TV services, usage remains low, it's getting few new subscribers, and people who do sign up tend to view it as a "last resort for television." Those are the main conclusions of "Video on Demand: Attitudes and Opportunities," a new report from consumer researcher E-Poll. What's wrong? and what has to change for VOD to succeed?  ¶  Above all, consumers say VOD should be offered free, which may be good news for advertisers, indicating that advertising may be a more viable alternative to pay-per-view and subscription-baed pricing models. ..."  Link:  MediaDailyNews.