Notes for the Thursday, 2/23, sessions from Gens Johnson, who works for me as director of media integration:
What I learned today.
Biggest idea:
In this new world: Browse/discover is being replaced by search/find. This means that we are likely to loose the serendipity of useful, but unplanned, encounters with news or content of value. (such as what happens as you thumb through a newspaper or magazine, dictionary or encyclopedia, browse the shelves of a library or bookstore, or channel surf). Therefore I conclude: 1. search options and a database and metadata that enables such are even more important. And 2. there might be a special role for public broadcasting in preserving a browse/discover space.
Other big ideas:
"Motion media" includes both video and games.
What is legitimate news? see newsmind
Ubiquitous media e.g. video in an elevator, one piece timed for a trip to the 4th floor, another timed for a trip to the 8th, or video displayed above the urinal, or video transmitted within the grocery store on the same wi-fi used for inventory systems, or Starbucks as an IP video "broadcaster" at every Starbucks coffee shop.
Reassuring idea:
New technology (particularly IP TV) is more empowerment than a threat to public broadcasting. It is definitely a threat to commercial broadcasting, turning the advertiser supported model out. But public broadcasting is in a great position, already relying on subscription (aka pledge) for support, and already being trusted as a curator of quality content.
Biggest unresolved headache: copyright