Meet the New Boss, NOT the Same as the Old Boss -- CEO Tom Rogers on the Future of TiVo

Thomas Hawk writes:  "TiVo CEO Tom Rogers gave an exclusive interview to Bloomberg News earlier this week on Bloomberg's broadcast "Corner Office." He talked about his own life personally as well as what TiVo has accomplished under his recent stewardship and the challenges that they face going forward.  ¶  Some interesting things came out of the interview. Today TiVo's marketing strategy involves users buying TiVo boxes and then subscribing to their service. According to Rogers we may see a possible subscription only model similar to what the cable company and satellite providers offer for TiVo in the near future. Recently, TiVo has been testing a subscription only model and is considering making TiVo available without a large up front purchase. ..."  Link:  Thomas Hawk's Digital Connection.