Snow White and the Future of Radio

Mark Ramsey writes:  "... Put another way, the movie studios aren’t in the movie business, they’re in the content licensing business.  ¶  Like the movie business in 1948, the radio industry is in the midst of dramatic change. Audiences are in motion, alternative channels for audio entertainment and information abound, and acceptance for these channels is growing. Our industry has responded by creating a new channel of distribution which we own exclusively, HD radio, but while this will be part of the tapestry of audio options in tomorrow’s entertainment firmament, it is still one channel among many. You can’t keep movie fans from leaving the theaters by building a new set of theaters. ..."  Link:  Radio Marketing Nexus.  Ramsey goes on to outline four things radio (and other media) could learn from Walt Disney circa 1948.  Good analysis.  --Dennis