Veteran public radio independent producer Stephen Hill came away from the Public Broadcasting New Media Conference with some observations and progressive advice for the industry. He writes: "We have already lost the ability to define or control what is public service media. From now on it will be what other producers, other networks and the public decide it is -- as well as us. However, we can retain the high ground and build on it by maintaining our values and standards while adapting to new distribution technologies. ¶ The growth of new competitors online means that all incumbent public media will be left to trade on is its mission, its commitment to truth and quality, its program brands, the goodwill it has earned in the last 40 years, and critically -- the level of competitive service it provides to users. An aggregated, cooperative, federated service is the only way to remain competitive, and the only practical way to enable the new business models that will secure the system for the 21st century. ..." Link: Stephen Hill : Spatial Relations and ima2006.