How will you watch TV?

David Smith and Alice O'Keefe write:  "... The old certainties are crumbling fast. Last Wednesday, BBC1 sank to its lowest peak-time rating, when just 11.9 per cent of the audience were sufficiently enticed by Davina McCall's chat show and a Panorama special on the Jean de Menezes shooting. It was up against Champions League football on Sky and a plethora of other digital options.  ¶  Also last week, ITV revealed that its audience for ITV1 had slumped by 8 per cent and its advertising revenue was down by £50 million, 'principally due to the rapid take-up of digital multi-channel television'. And a survey by Google found that the average Briton now spends around 164 minutes online every day, compared with 148 minutes watching television. Such distinctions will become harder to make as television and internet increasingly come to mean the same thing. This kaleidoscope has not been shaken so roughly since the dawn of colour television, and it is not yet clear who are the winners and who are the losers. ..."  Link:  The Guardian.  Very good analysis.  --Dennis