New media's effect on the value of a viewer

Diane Mermigas writes:  "Mass adoption of digital broadband technology has suddenly presented media-related companies with a big problem: how to accurately establish new financial expectations, user metrics, advertising and subscription fees and content value in a rapidly changing marketplace with no precedent.  ¶  There is no easy or fast solution to any of these vexing issues. This period of trial and error has sent all budgeting and negotiations into a tailspin, leaving participants to make it up as they go. Because there is so much shakeout expected on so many levels across all industry sectors, there is good chance that some of the initial assumptions being made regarding the level of user and advertiser response and spending will be proved wrong, causing some financial angst. ..."  Link:  Hollywood Reporter.