Mark Ramsey writes: "... how do you "drive demand"? You do it by solving a listener problem and doing so better than any other option, i.e., with greater value. It is a vast assumption to conclude that new splinter format options will, in and of themselves, solve a problem. The folks who complain most about radio are the same folks who control their own playlists on their iPods. Between the "best mix" and "your own personal mix" there is no middle ground. ..." Link: Radio Marketing Nexus.