Marguerite Reardon writes: "... The KidZone announcement comes as TiVo is being forced to redefine itself in the face of tough competition from makers of generic digital video recorders that have developed products similar to TiVo's own. Makers of traditional cable set-top boxes, such as Scientific-Atlanta--now a part of Cisco Systems--and Motorola, also have added digital recording capabilities to their boxes. To make matters worse, TiVo has lost its largest distribution partner, DirecTV, a relationship that accounts for about two-thirds of TiVo's total 4 million subscribers. ..." Link: CNET News.com.