Broadcasters Focus on Challenge From Web

Gary Gentile writes:  "Local television broadcasters, seeing their networks potentially bypassing them in the rush to offer shows and other content online, will meet this week [at the NAB show] to figure out how to hang onto viewers and dollars.  ¶  TV stations are already moving to provide their own video clips to Web sites hungry for content and insist they can use their strong relationships with local audiences to market network shows on their own sites in exchange for a share in the profits.  ¶  It's not entirely clear yet they can cash in on the growing shift of advertising dollars and eyeballs to the Internet, but local broadcasters have no choice but to try. ..."  Link:  AP via Wired News.