Skip Pizzi writes:
"Many of the competitive concerns on broadcasters' minds today involve fear of satellite radio's further incursion into a marketplace formerly held exclusively by terrestrial AM and FM stations. ¶ It's easy to downplay the similar threat from Internet radio, because it seems like such a different animal. Internet radio also occupies a different venue - given its predominant usage on computers today - whereas satellite radio lives primarily on a multiband (AM-FM-satellite) receiver; so its directly competitive nature to traditional radio is overt and in plain sight. Further, satellite radio is actively stealing talent and other content (such as major league sports), and even some advertising dollars, from terrestrial radio. ¶ In its stealthy way, however, Internet radio continues to pose a threat, which ultimately could deal an even more damaging blow to the prospects of terrestrial radio in a digital world. Yet if properly managed by broadcasters, Internet radio can become an ally. ..."
Link: Radio World.