Allison Romano writes:
"On weekday mornings in Salt Lake City, music station KZHT(FM)'s raucous drive-time show, The Morning Zoo, is simulcast on The Hive, a new digital broadcast TV station operated by Clear Channel Television's ABC affiliate, KTVX. On a recent Monday, the three hosts reenacted scenes from The Sopranos—billed as The Zoopranos—in high-pitched voices that the DJs called 'The Sopranos on helium.' ...¶... With their traditional business under siege, local broadcasters regard these new digital channels as a way to grow, independent of networks and syndicators. Competition for audiences has never been so fierce. Viewers are increasingly turning to the Internet, video-on-demand (VOD) and wireless technology for entertainment. At the same time, network programming—long one of a station's biggest selling points and a huge promotional platform—is now a commodity, as the broadcast networks funnel hit shows and sports to the Internet and iTunes. ..."