John Higgins writes:
Disney/ABC Networks Chairman Anne Sweeney has a tough message for broadcasters as TV moves onto the Internet and other new-media platforms: Change not just the way that you regard your viewers but also what you expect from networks. ¶ Speaking at a luncheon at the National Association of Broadcasters convention, Sweeney told TV executives that "We can't cling to old models or old ways of thinking." That includes accepting that networks will push programming to other platforms quickly, and realizing that broadcast affiliates won't always be getting a piece of the action. ...¶... While she didn't specifically address revenue splits, Sweeney's message was clear: Broadcast affiliates shouldn't expect a direct cut of the pie. As ABC sells episodes of Lost pay-per-view on itunes or sells commercials for Desperate Housewives streamed on ABC.com, stations won't participate in the revenues.
Link: Broadcasting & Cable.
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