Podcasting News reports: "Podcasting and MP3 players are stealing radio's audience, according to the latest figures from Bridge Ratings. According to Dave Van Dyke, President of Bridge Ratings, 'By 2010, today's 94% penetration for terrestrial radio will have sunk to 85%.' ΒΆ 27% of people 12-24 attribute their reduced use of radio to MP3 use; 22% attributed it to tired radio programming; 3% attributed it to podcast listening. ..." Link: Podcasting News.
Technology360
Dennis Haarsager's rolling environmental scan for electronic media.
"Somebody has to do something, and it's just incredibly pathetic that it has to be us." --Jerry Garcia
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Saturday, 22 April 2006
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