Premium Content Driving Internet Video Growth

Jack Loechner writes:  "According to a new forecast from IDC, Internet video services will generate over $1.7 billion in revenues by 2010, an increase of more than $1.5 billion from 2005 totals. Internet video services are on the brink of becoming a mainstream phenomenon in the United States. Much of this growth will be fueled by a surge in the amount of premium content made available online.  ¶  The market for Internet video services began its dramatic acceleration in 2005, as content owners started to experiment with digital distribution as a way to complement and enhance their existing business models and to stem illegal P2P file sharing and piracy. In particular, the television networks' decision to offer episodes from new shows as well as old sparked significant interest in Internet video. ..."  Link:  MediaPost.