The Next Revolution in Interactions

John Hagel writes:  "Almost ten years ago, McKinsey sponsored landmark research seeking to quantify the total amount of economic activity consumed in 'interactions' – the 'searching, coordinating and monitoring required to exchange goods or services.'  ¶  Now, one of the authors of that original research report – James Manyika – is leading a new effort at McKinsey to push this analysis one level deeper.  'The Next Revolution in Interactions', an article published by the McKinsey Quarterly in the fourth quarter of 2005, reports on the initial results of this new work. It is a fascinating article with important implications for business strategy and information technology investment. ..."  Link:  Edge Perspectives with John Hagel.  The McKinsey link requires a free registration.  Both the article and Hagel's review are recommended reading.  --Dennis