Keith Reed writes:
... Local stations are following the example of broadcast and cable networks, which are rushing to make hits like ``The Sopranos" and ``Lost" available to viewers unwilling to be tethered to a schedule or their TV sets. Locally though, it's the news instead of mob dramas that is migrating to new devices. ¶ Boston TV executives say their multimedia strategies are a response to viewers who are increasingly shifting their viewing to the Web and portable devices. Doing so, they say, is a relatively cheap way to expand the reach of their programming because it usually doesn't involve investing in new equipment or in many cases even the time it takes to produce new video. ...
Link: Boston Globe. To which prognosticator Phillip Swann grouses that broadcasters may be too quick to jump on the bandwagon: Local TV News Jumps Out of the Box (link: TV Predictions). --Dennis
