New Technology In Broadcasting Platforms Doesn't Deter AM/FM Listeners

Jack Loechner writes:

A new study by Arbitron and Edison Media Research finds that the weekly Internet radio audience increased by fifty percent from 2005,(satellite radio awareness tops sixty percent of the U.S. population, while the AM/FM radio audience remains strong. The report chronicles this expansion of the radio market and its implications for advertisers and media planners.  ¶  The monthly audience of Internet radio tops an estimated 52 million; an increase from 37 million people in 2005. The weekly Internet radio audience also increased 50 percent over the past year, with 30 million listeners last year.

Link:  MediaPost.  Contains links to the main report.  Also see my earlier post on this: Arbitron study: Net radio reach surges 50% over last year.  --Dennis