David Hornik writes:
I spent most of last week down in San Diego at the Wall Street Journal Conference, D: All Things Digital. ...¶... It would appear from the conversations at D that even the Old Media companies have gotten wise to the user generated content revolution. Judith McHale, from Discovery Communications, talked about their efforts to leverage user generated content for some of their travel programs. Susan Lyne, CEO of Martha Stewart Living Omnimedia, discussed the power of user demonstrated crafts and cooking projects. Even Al Gore, when not musing about the arcane history of the printing press, talked about his television network's explicit strategy to leverage user generated content for traditional media programming. And Disney's Bob Iger, not to be outdone by the old media posse, stressed not only user generated content but the capacity to play that content on wired and mobile devices alike. ...
Link: VentureBlog.
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