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Claire Atkinson has written an article about National Public Radio's podcasting efforts, economic return, and future plans. Link: Advertising Age.
Rafat Ali also comments on this AdAge story in NPR Pondering Move into Broadband Video; Podcasts Ad Stats. Link: paidContent.org. --Dennis
Sunday, 25 June 2006 at 11:41 in Broadcasting Economy, Media Economy, Mobile Content, Web Content, Web Economy | Permalink
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