This green paper is a companion document for the [Banff World Television Festival] Town Hall discussion of the future of Canadian television and Canadian television programming. ¶ The green paper argues that Canada’s future in television will be determined by its ability to seize opportunities and address challenges presented by technological developments, foreign markets, and by its own domestic strategies and policies. This paper dissects the technology challenge, takes stock of the sector’s position in the international production scene, and then articulates policy choices for addressing its financing gap and competitive challenges. In green paper tradition, there are no recommendations. Instead, we present fact-based logic that should underpin an informed debate on key issues and realistic solutions.