Dennis Haarsager's rolling environmental scan for electronic media. "Somebody has to do something, and it's just incredibly pathetic that it has to be us." --Jerry Garcia "Wish I didn't know now what I didn't know then." --Bob Seger
Om Malik reports interestingly on who is on the FCC's list of 168 qualified bidders for the Advanced Wireless Services spectrum auction. Link: GigaOM. Update: Katie Fehrenbacher has some analysis, also at GigaOM. --Dennis
Ross Dawson just finished reading a 1998 biography of McLuhan and found the following:
One new thing I learned about in reading the book was what McLuhan
called the Tetrads, or the “laws of the media”. it stirkes [It strikes] me that
these “laws” are actually highly relevant to strategic analysis of any
industry which is undergoing rapid change. I still have to dig up the
original material to interpret it properly, but the following is my
loose interpretation of McLuhan’s Tetrads.
1. Any innovative technology enhances or accelerates some of what existed before.
[Q: What does it enhance or accelerate?] 2. Any innovative technology erodes or renders obsolescent some of what existed before.
[Q: What does it erode or obselesce?] 3. Any innovative technology retrieves something that has become obsolescent.
[Q: What does it retrieve that has eroded or become obsolescent?] 4. Any innovative technology, when pushed to the limits of its potential, reverses or flips into something entirely new.
[Q: What does it reverse or flip into?]
Use of DVRs is on the rise, and so are studies observing its users. The
latest, from Mediamark Research Inc., culls demographic information on
DVR households, such as education and media habits. The study found
that the percentage of households with digital video recorders is up to
11.2% from last fall's 8.6%. ...
ABC's streaming-video experiment earlier this year on ABC.com will
become a real offering in October, said Anne Sweeney, Walt Disney Co.
co-chair-media networks and president of Disney-ABC TV. The network
said the experiment was a success for advertisers, given that research
showed users had 87% recall of the advertisers involved. ¶
Average recall of advertising on TV is about 24%. Each program that streamed was supported by a single advertiser. ...
Advertisers will spend $1.9 billion on social-networking sites in 2010, according to new estimates from eMarketer. And, while those sites will continue to capture a relatively small share of all online ad spending, analysts believe the phenomenon is having an incalculable impact on strategies for reaching newly empowered consumers.
Google-powered ads, which have become a mainstay on Web sites, are now
being played on at least one radio station in Detroit. And like so many
other Motor City radio products, it won't be long before they go
global. Google Chief Executive Eric Schmidt said in a conference call
with analysts last week that the search giant plans to make its
radio-ad business generally available within three months. ¶ "We are in the process of introducing AdSense for radio, which is
essentially the integration of the dMarc console and management tools
into our advertising system. There are a number of very interesting
deals being negotiated," Schmidt said. It's a typically ambitious
effort for Google, which got into the radio business in January with
its $102 million acquisition of dMarc Broadcasting, a company that had
an automated radio advertising system. ...
... 10 years after the birth of MP3, the music industry is now in the
throngs of this powerful shift from 'having distribution' as a
gatekeeper to 'having people's attention' as the holy grail. It boggles
the mind, but it is now no longer relevant (or shall we say…
sufficient) to have distribution, i.e. to have a replication facility,
a retail network, reserved shelf space at the point-of-sale, or
frequency slots (if you are radio company), or a satellite in orbit, or
a cable network – what really matters is how many people care about
what's IN your network! ¶ What's more, soon, it will matter less and less that you can store
10.000 hours of video, or that you can pipe it through your network to
users around the world, as it will get dramatically cheaper and easier
to do this, and within 7 years pretty much anyone can be a broadcaster
or media service provider; at least in technical terms. ...
Marguerite Reardon has been having problems with her cable DVR -- DVRs, actually. She writes:
... In March, Cablevision announced plans to test a new digital video
recording service that allowed users to record and manage content
through their existing set-top boxes, which would access a
network-based DVR housed miles away in a Cablevision office. ¶ The network-based DVR could save Cablevision tons of money, because
company won't have to deploy and manage sophisticated devices in every
subscriber's home. And subscribers wouldn't have to deal with the
headache of boxes that reboot or fail altogether. But content owners
quickly responded with threats of legal action, citing concerns over
protecting copyright material. As a result, Cablevision put its test on
hold until the digital rights management issues can be worked out, the
company said. ...
Lee Rainie, founding director of the Pew Internet & American Life Project, gave a presentation with this title on Friday to the CTCNet (Community Technology Centers' Network) conference in Washington. The slide deck for this conference has been posted to the Pew site and is a rich overview of Pew's research findings and environmental scan about "life online." Check it out. Link: Pew Internet & American Life Project. [pdf] --Dennis
... Look at a chart of how the airwaves are divided, and you'll see
sections devoted to radio, TV, cell phones, police radios, and other
devices, each of which has its own band of frequencies. Policymakers
have talked about allocating those frequencies more efficiently.
Reducing the space given over to TV by moving to digital broadcasts has
been one key aim.
¶ Now Michael Calabrese, a vice-president at the New America
Foundation, a liberal Washington think tank, has advanced a new plan to
use some of the wireless spectrum. It qualifies as one of the most
promising and innovative ideas in communications. The idea: to open up
"white space"—unused frequencies between TV channels—for unlicensed use
to anybody who wants to put up a transmitter. ...