Umair Haque writes:
... Strategy itself, in a very real sense, is becoming a commodity. ¶ But our fascination with it persists - especially in America, where we (mis)apply the rules of strategy to everything, from relationships to culture. But that's a different question. ¶ The bigger question the commoditization of strategy begs is this: what is the next great shift in value creation? What is the next great paradigm that will shape how the people that own resources - corporations, entrepreneurs, capitalists - think about how to create value from them? ¶ I think it is going to have to do with creativity. In a world where strategy is a commodity, creativity becomes the vital factor from which value flows. ...
Link: Bubblegeneration. Thoughtful post. --Dennis
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