BBC annual report emphasises future on-demand services

William Cooper writes:

The BBC has been placing increasing emphasis on a new vision of on-demand interactive services, as underlined in the publication of its annual report, but the vast majority of its output and budget is still understandably committed to conventional broadcast programming. ...¶... The review of new media services from the BBC governors notes that: “The future of broadcasting looks increasingly to lie in ‘on-demand’ — the provision of programmes and other material when, where and how audiences want them, often with an inbuilt interactive element”.  ¶  Despite the rhetoric, the commitment to on-demand and interactive services still represents a small proportion of overall budget or the consumption of media, but the trend is increasing, while the BBC share of overall television and radio viewing and listening continues to fall. ...

Link:  informitv.com.  You can access the complete annual report at BBC.co.uk.  Suggest in particular reading the New Media section [PDF].  --Dennis