John Eggerton writes:
Jackie Kain, VP of new media at noncommercial KCET Los Angeles, says that if its trial of online delivery of PBS' NewsHour several hours before it airs on the station, it could apply the Internet strategy to other shows. ¶ Each day's newscast will be available at 3 p.m. Pacific time, four hours earlier than its airing on the TV station. ¶ The station has been Webcasting the show for the past month, but decided to up the Internet ante by allowing surfers to kcet.org to view the live feed of the show at 3, rather than have to wait until it airs on the station at 7. ...
Link: Broadcasting & Cable.
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