From a Knowledge Networks press release:
... The study found that consumers are usually not purchasing video cell phones and video iPods® for their mobile video capabilities. Using the data in this study, we can project the proportion of video iPod® or video cell phone owners who actually watch video on either of those devices to be just 3 percent of the 13-54 broadband population, whom we would normally consider to be technologically oriented. ¶ The study also shows that, even among those who actually subscribe to one of the three major video service providers for cell phones – paying extra to have mobile video available to them – only 50% are actually using that capability. Consumers questioned for the study were carefully screened to confirm that they actually have video cell phone service or a video iPod®. ¶ By contrast, the proportion of laptop video users projected to the 13-54 broadband population is closer to 17 percent. ...
Link: Knowledge Networks, thanks to Nate Anderson at Ars Technica.
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