Eric Pfanner writes:
On the playing field, the World Cup soccer tournament produced only one winner. In the marketing arena, however, it created many opportunities for glory — as well as a few disappointments. ...¶... Kevin Alavy, an analyst in London for the media buying agency Initiative, said that through the semifinals, television audiences in 49 of the largest markets rose an average of 15 percent from the last World Cup in 2002. One reason for the increase was a more favorable time zone for viewers in Europe, the Middle East, Africa and the Americas: the 2002 Cup was played in South Korea and Japan.
Link: New York Times. Think live. --Dennis