Paul Bond writes:
Satellite radio will boast 19.5 million subscribers by 2010 with about 17% of all U.S. households tuning in to at least one of the two pay radio services, primarily because consumers like commercial-free music and the ability to listen to their favorite channels no matter where in the country they are. ΒΆ The projections released July 11 come from Targetbase, a unit of advertising agency giant Omnicom Group, and are significantly lower than other forecasts. PricewaterhouseCoopers estimates that there will be 30 million sat radio subscribers in 2010. ...
Link: Hollywood Reporter. Thanks to Mark Ramsey, who comments on this at hear 2.0 here and here. --Dennis
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