Social Networking Will Change How Companies Advertise

Gavin O'Malley writes:

Advertisers will spend $1.9 billion on social-networking sites in 2010, according to new estimates from eMarketer. And, while those sites will continue to capture a relatively small share of all online ad spending, analysts believe the phenomenon is having an incalculable impact on strategies for reaching newly empowered consumers.

Link:  Ad Age Digital.