Skip Pizzi writes:
The ongoing evolution of the Internet has engendered a democratization of audio distribution that continues to expand. What started with a few webcasters doing streaming radio has now grown to a major marketplace of user-generated content (yes, now it's even got an acronym, "UGC") via the medium of podcasting. ΒΆ Yet, as this column has frequently remarked, nothing stops broadcasters from themselves partaking in this expanding universe with their own offerings, and promoting the existence of these new services to their "legacy" audiences over the air. ...
Link: Radio World.
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