Gerd Leonhard writes:
... 10 years after the birth of MP3, the music industry is now in the throngs of this powerful shift from 'having distribution' as a gatekeeper to 'having people's attention' as the holy grail. It boggles the mind, but it is now no longer relevant (or shall we say… sufficient) to have distribution, i.e. to have a replication facility, a retail network, reserved shelf space at the point-of-sale, or frequency slots (if you are radio company), or a satellite in orbit, or a cable network – what really matters is how many people care about what's IN your network! ¶ What's more, soon, it will matter less and less that you can store 10.000 hours of video, or that you can pipe it through your network to users around the world, as it will get dramatically cheaper and easier to do this, and within 7 years pretty much anyone can be a broadcaster or media service provider; at least in technical terms. ...
Link: Digital-Lifestyles.info.
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