Jeff Jarvis writes:
BBC Director General Mark Thompson announces his big reorganization for “360-degree, multiplatform content creation,” dismantling walls between broadcast and digital. This is not at all unlike newspaper newsrooms merging with online newsrooms; the media doesn’t define the content anymore. “Much of what we call new media,” Thompson said, “is really present media.” ...
Link: BuzzMachine. No media organization seems more committed to change than the BBC. It remains to be seen if their efforts will be effective in the end (Clayton Christensen writes about how difficult it is for organizations to make disruptive innovations work internally), but at least they're engaged at more than an experimental level.
Also see the BBC's coverage of this, BBC restructures for the digital age. Link: BBC News. --Dennis