Eryn Brown writes:
... Talk of this multiscreen-video trend can sound like a rerun of that great mid-’90s hit “convergence”: TVs become PCs, PCs become TVs. But this time, industry insiders say, all the pieces are in place. The demand for content has fueled efforts by Wired 40 companies like Yahoo and General Electric (the parent of NBC Universal) to come up with stuff tailored for all kinds of different screens: first-run television shows, original content such as online webisodes of the soap opera Passions, and time-sensitive news and sports segments. NBC Universal, among its other efforts, has posted episodes of The Office, Scrubs, and Law & Order on Apple’s iTunes Music Store for download to video iPods. Saturday Night Live, also an NBC property, produces Digital Shorts that air on TV and are then posted online, where they take on a viral life of their own. ...
Link: Wired.
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