Bridge Ratings has revised its digital media growth projections. It shows growth in every area except terrestrial analog radio which projects a continuing decline in usage, steepening after 2009. Looking out to 2020, it shows Internet Radio nearly equalling terrestrial analog listening and HD Radio being on a par witih XM and Sirius (individually, not combined). It states:
The compiled data indicates that at this point in time, projected subscribers to satellite radio should reach over 34 million by 2010 and 60 million by 2020. However, we are now also projecting HD Radio's growth and though very small market penetration currently exists (555,000 by year end), best efforts to project have HD improving to almost 20 million in 2010 and 46 million by 2020 - competitive with either satellite channel should they survive until then. The advent of HD radio and increasing growth of Internet radio will slow original growth projections for satellite radio. Internet radio could greatly benefit from pervasive Wi-Max or Wide Area Wireless Access which will bring Internet Radio to portable devices, including car radios by 2008.
Link: Bridge Ratings. Be sure to click the "Add terrestrial radio to the mix" link. --Dennis