Lee Abrams writes:
...and then there's radio. It's a different experience. The key to radio has been in evolving what comes out of the speakers as much as technology. In 1970, FM was a superior technology sound wise, but what made FM happen is the programming. FM had been around since 1940 but in the 70's FM attacked the vulnerabilities of AM which was still paying by the rules of 1956. Same thing now, FM is vulnerable because it's playing by the rules of 1980. When radio gets in sync with the era, it's an experience that I believe will always be a significant part of the listening pie. ΒΆ Years ago, there was similar talk about when 8 Track, cassette and later CD players were integrated into cars. that same "radio is dead" talk. Radio is resilient. It was given it's last rites in 1955 when TV became mainstream. The emergence of these technologies certainly creates a challenge, but media ain't no cake walk.....I can't think of any business that changes as fast as media these days. IF we were to stay stuck in 1988 thinking or fail to address our shortcomings--THAT is a problem, but if we attack the areas we need to attack and actually deliver (AFDI) on what we promise, things will prosper. I can say that about ANY of the competing technologies, not just XM. The technology is sound, the challenge is to maximize it through the speakers and to the public. To say the idea of satellite radio is "dead" because of another excellent technology strikes me as absurd. ...
Link: Lee Abrams' Blog.
In NY there is no longer a active rock station that is healthy with a future. Everyone is carrying I-pods but they have no radios. It is hard to know why they do not need one. It would seem to me that you needed to hear current news stories.
Posted by: Tina Celano | Friday, 25 August 2006 at 20:00